CLIENT : SAMSUNG

AGENCY : CHEIL Korea

LOCATION OF SHOOTING : Madrid and Berlin

PRODUCTION : MOCKMOON MEDIA

MAIN PARTNERS : VELVET CONTROL

CRAFT MIX : Live Action 70% · VFX 20% · AI 10%​

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A visually stunning short film captures the rhythm of a group of dedicated runners as they navigate city streets at sunrise, train through rain, and push their limits together. The ad celebrates not just running, but the unspoken bond of community, resilience, and daily ritual. Shot with raw intimacy and kinetic energy, it mirrors the pulse of life itself. At its heart, the film showcases how the new Samsung Galaxy Z Fold 7 and Z Flip 7—along with the latest Galaxy Watch—seamlessly integrate into the athlete’s journey. Premiered globally during the launch of Samsung’s new devices, this commercial redefines endurance through innovation.